Program Overview

Sideline Stories is an episodic sports podcast hosted by Ryan Wooley—an award-winning Detroit broadcaster with deep roots in local sports. The show goes beyond the game, featuring meaningful conversations with coaches, athletes, and fans across Oakland County, Michigan. It’s crafted for community-driven storytelling and authentic insight, airing on YouTube and Podbean, with distribution on Spotify, Apple Podcasts, and more.

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Season Details

• 10 video-podcasts, 15 – 20 minutes each, released weekly

• Produced by Bloomfield Community Television, hosted by Ryan Wooley

• Target Audience: Parents, student-athletes, coaches, educators, and sports fans in Southeast Michigan

Sample Episodes

1. Pre-season kickoff – hear from Seaholm and Groves football coaches about star players and goals for the season ahead.

2. The Keith Bernacki Memorial Cup – a boys soccer game honoring the life of a beloved athlete, teacher, coach, father, and friend. His legacy lives on through this annual match, reminding the community of his passion, strength, and the many lives he touched

3. Getting Started in Sports Production – go behind-the-scenes to hear from students who aspire to a career telling sports stories, Ryan talks about the variety of jobs in the industry and outlines steps for success.

 

Full Season Sponsorship Offers
Secure your brand with visibility across all 10 episodes—through YouTube, Podbean, and Facebook and other social media platforms.

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Title Sponsorship $7,500 (Exclusive)

• Naming rights “Sideline Stories presented by Your Company”

• 15-second ad on each episode

• Pinned YouTube link + top spot in descriptions

 Gold Sponsor $3,000

• 15-second ad on each episode for your business.

• Business name mentioned/ tagged in show description.

​Community Sponsor $1,000

• Logo in show

• Listed in show description
   

Additional Opportunities

Original Ad Production $2500 – BCTV can produce the ad for you

 

🎯 YouTube Ad Placements

• Pre‑Roll Ads – in show and not skippable up to 15 seconds; drives brand exposure & clicks

• Non‑Skippable In‑Stream Ads – Up to 15 seconds, mandatory before episode

• Bumper Ads – 6 seconds, non‑skippable intro to episodes

• Overlay Ads – Semi‑transparent banners on desktop players

🎙 Podcast & Video Sponsorship Enhancements

• In‑Video Product Mentions / Shoutouts – Host endorsement

• End‑Screen Clickable Graphics – Links to sponsor site, offers, playlists

• Description & Pinned Comment Sponsorships – Embed affiliate links, discount codes

Why Sponsor?

• Connect with a highly engaged local sports audience

• Align your brand with community storytelling and positivity

• Drive brand awareness and action across video + podcast platforms

• Enjoy consistent exposure across 10 episodes

Next Steps

Ready to elevate your brand with Sideline Stories? Contact us to:

• Customize and review ad creative

• Confirm scheduling and placement strategy

• Discuss additional opportunities (e.g., bonus episodes, event tie-ins)
   

📩 Contact: clezotte@bloomfieldtwp.org | 📞 (248) 433-7791